2008 Advertising Space Rates

Size Unit	1X	3X	6X	9X	12X
Outside Back	$4,218	$4,259	$3,836	$3,575	$3,467
Inside Front	4,384	4,103	3,683	3,457	3,330
Inside Back	4,064	3,792	3,533	3,355	3,248

To guarantee placement, a signed insertion order must be received by the ad closing date of each issue. Use the insertion order included in the Mediakit pdf below. Advertisers must notify the LD+A office of late arrival of material. LD+A assumes no responsibility for material which has been send directly to the printer.

Frequency discounts apply to space run within one year from date of insertion. Adjustments will be made at end of contract period if terms are not fulfilled. Advertising schedules composed of mixed space units are entitled to frequency rates.

Covers: Cover positions (except outside front cover) are available upon receipt of insertion order only, on a first-come, first-serve basis. These are non cancelable except upon receipt of written notice up to 15 days prior to closing date.

Special Position: Preferred position (except for covers) add 15% of space rate. Special positions are guaranteed only on a non-cancelable basis.

Calendar Summary 2008

Issue	Ad Closing	Material Closing
January	November 23	November 30
February	December 27	January 03
March	January 28	February 04
April	February 25	March 03
May	March 24	March 31
LIGHTFAIR Show Directory	March 25	April 01
June	April 04	April 11
July	May 27	June 03
August	June 26	July 03
September	July 28	August 04
October	August 26	September 02
November	September 26	October 03
December	October 24	October 31

- Mechanical Requirements -

Size Unit	Width	Depth
2 Page Spread	15"	9-7/8"
2 Page Spread Bleed	16-1/2"	11-1/8"
Full Page	7-1/8"	9-7/8"
Full Page Bleed	8-3/8"	11-1/8"
2/3 Page	4-1/2"	9-7/8"
1/2 Page Vertical	3-3/8"	9-5/8"
1/2 Page Horizontal	6-7/8"	4-7/8"
1/2 Page Island	4-1/2"	7-3/8"
1/3 Page	2-1/8"	9-5/8"
1/3 Page Square	4-1/2"	4-7/8"
1/4 Page	3-3/8"	4-7/8"
1/6 Page	2-1/8"	4-7/8"
Professional Services	2-1/8"	1"

Safety Factor: Allow 1/2" from trims for live matter

Column size:	Two Column Page  -  width 3 3/8" maximum; depth 9 7/8" maximum
	Three Column Page - width 2 1/8" maximum; depth 9 7/8" maximum

Photos: Set the CMYK limit to 300% max. To do this, open the image in Photoshop, and in the edit menu go down to "Color Settings". In the "Color Settings" window, set the Settings (at the top) to "North America Prepress 2". Saving images with this setting will ensure that your photographs reproduce best in the magazine.

Halftones: 120-133 line screen (120 recommended) except 150 for b/w only

Materials: Electronic formats on CD-ROM are preferred for all advertising materials.

PDF: High resolution, 300 dpi, fonts embedded, CMYK, Files must be distilled in Adobe Acrobat (Press Optimized).

InDesign: This is the preferred layout program. Use Package function to assemble the document and artwork on disk. Fonts must be included. LD+A accepts Adobe InDesign files converted into pdf format. However, it is recommended that you convert all fonts to paths when exporting.

QuarkXpress: LD+A accepts QuarkXpress. Use Collect for Output function to assemble the document and artwork on disk. Fonts must be included.

Adobe Illustrator: Convert illustrator files to CMYK, EPS files. Type must be converted to create outlines.

PhotoShop: Please save documents as EPS or TIFF. Supply images/scans as 300dpi. Images must be in CMYK or GRAYSCALE. JPEGs are not acceptable. Click on "No JPEG compression" when saving.

Contact us if you need any specific information regarding requirements.

For color ad: A SWOP (Standard for Web Offset Publications) color or a laser color progressive proof must accompany all color ads. If it is not provided there will be an additional charge of $35 for LD+A to create one. In the absence of initial proof, quality decisions will be made by LD+A.
LD+A assumes no responsibility for color accuracy without a SWOP color proof.

Colors Available: 4 color process (CMYK), Pantone, Metallic.

Ad Design: For an additional charge, LD+A staff will provide design services.

Storage: Materials will be stored for 1 year, then destroyed unless advertiser advises otherwise.

Printing: Web fed offset, covers are sheed fed offset.

Binding: Perfect Binding

Trim Size: 8 1/8" x 10 7/8"

- INSERTS -

Preprinted inserts furnished ready for binding. Can include CDs and brochures. Polybags available on a case-by-case basis. Please check with your sales representative.

Size: 8 3/8" x 11 1/8"; spreads 16 3/4" x 11 1/8" untrimmed.
Allow for trimming 1/2" from binding edge and 3/8" from outside edges.

Weight: Max. 100lbs./Min. 70 lbs.

Rates: Space rates apply, except: four-page insert deduct 20%; eight-page insert deduct 40%; back-up charges: $300 per page.
Frequency insertion rates apply.

Production Costs: Extra charges for preparation necessary on an advertisement or insert will be billed to the advertiser. These charges could include redesigning, typesetting, copy changes, retouching, make-up, strip ins, camera work on photos or negatives, paper, or special handling. Additional charges may apply if the ad contains more than one high-res. four color image or if the files are formatted incorrectly.

Publisher does not guarantee changes, alterations, or copy corrections on material received after closing date.

See Insertion Order/Advertising Contract at the end of the Media Kit pdf.