2008 Mechanical Requirements
|
2 Page Spread |
15" |
9-7/8" |
|
2 Page Spread Bleed |
16-1/2" |
11-1/8" |
|
Full Page |
7-1/8" |
9-7/8" |
|
Full Page Bleed |
8-3/8" |
11-1/8" |
|
2/3 Page |
4-1/2" |
9-7/8" |
|
1/2 Page Vertical |
3-3/8" |
9-5/8" |
|
1/2 Page Horizontal |
6-7/8" |
4-7/8" |
|
1/2 Page Island |
4-1/2" |
7-3/8" |
|
1/3 Page |
2-1/8" |
9-5/8" |
|
1/3 Page Square |
4-1/2" |
4-7/8" |
|
1/4 Page |
3-3/8" |
4-7/8" |
|
1/6 Page |
2-1/8" |
4-7/8" |
|
Professional Services |
2-1/8" |
1" |
Safety
Factor:
Allow 1/2" from trims for
live matter
|
Column size: |
Two Column Page - width 3 3/8" maximum;
depth 9 7/8" maximum |
|
|
Three Column Page - width 2 1/8" maximum; depth
9 7/8" maximum |
Photos: Set the CMYK limit to 300% max. To do this, open the image in Photoshop, and in the edit menu go down to "Color Settings". In the "Color Settings" window, set the Settings (at the top) to "North America Prepress 2". Saving images with this setting will ensure that your photographs reproduce best in the magazine.
Halftones: 120-133
line screen (120 recommended) except 150 for b/w only
Materials: Electronic
formats on CD-ROM are preferred for all advertising materials.
PDF: High resolution, 300 dpi, fonts embedded, CMYK, Files must be distilled in Adobe Acrobat (Press Optimized).
InDesign: This is the preferred layout program. Use Package function to assemble the document and artwork on disk. Fonts must be included. LD+A accepts Adobe InDesign files converted into pdf format. However, it is recommended that you convert all fonts to paths when exporting.
QuarkXpress: LD+A accepts QuarkXpress. Use Collect for Output function to assemble the document and artwork on disk. Fonts must be included.
Adobe Illustrator: Convert illustrator files to CMYK, EPS files. Type must be converted to create outlines.
PhotoShop: Please save documents as EPS or TIFF. Supply images/scans as 300dpi. Images must be in CMYK or GRAYSCALE. JPEGs are not acceptable. Click on "No JPEG compression" when saving.
Contact us if you need any
specific information regarding requirements.
For color ad: A SWOP (Standard for Web Offset Publications) color or a laser color progressive proof must accompany all color ads. If it is not provided there will be an additional charge of $35 for LD+A to create one. In the absence of initial proof, quality decisions will be made by LD+A.
LD+A assumes no responsibility for color accuracy without a SWOP color proof.
Colors Available: 4
color process (CMYK), Pantone, Metallic.
Ad Design: For an additional
charge, LD+A staff will provide design services.
Storage: Materials
will be stored for 1 year, then destroyed unless advertiser
advises otherwise.
Printing: Web fed offset,
covers are sheed fed offset.
Binding: Perfect Binding
Trim Size: 8 1/8"
x 10 7/8"
- INSERTS -
Preprinted inserts furnished ready for binding. Can include CDs and brochures. Polybags available on a case-by-case basis. Please check with your sales representative.
Size: 8 3/8" x 11 1/8"; spreads 16 3/4" x 11 1/8" untrimmed.
Allow for trimming 1/2" from binding edge and 3/8" from outside edges.
Weight: Max. 100lbs./Min. 70 lbs.
Rates: Space rates apply, except: four-page insert deduct 20%; eight-page insert deduct 40%; back-up charges: $300 per page.
Frequency insertion rates apply.
Production Costs: Extra charges for preparation necessary on an advertisement or insert will be billed to the advertiser. These charges could include redesigning, typesetting, copy changes, retouching, make-up, strip ins, camera work on photos or negatives, paper, or special handling. Additional charges may apply if the ad contains more than one high-res. four color image or if the files are formatted incorrectly.
Publisher does not guarantee changes, alterations, or copy corrections on material received after closing date.
See Insertion Order/Advertising Contract at the end of the Media Kit pdf.
For more information on all above opportunities, call 212-248-5000 ext. 111 or
email lprestia@ies.org |
